FOXX DEVELOPMENT

I lead the creative strategy and execution of short-form video campaigns to amplify brand presence and engagement. I manage every aspect of content creation, including scripting, filming, editing, and publishing, ensuring alignment with brand objectives and current social media trends. By analyzing performance metrics and leveraging audience insights, I continuously refine strategies to boost engagement and conversions. Notably, I developed innovative UGC scripts and transitioned from AI-edited mixed-cut videos to fully original content, enhancing approval rates and audience trust. My role also involves collaborating with cross-functional teams to deliver cohesive messaging and impactful campaigns that drive measurable results.

At Essence De La Perle, a brand under MMC and Foxx Development, I played a pivotal role in launching campaigns designed to capture audience interest and drive product attraction. I created engaging video content, including an impactful intro video that successfully attracted affiliate accounts, encouraging them to establish their creator accounts and begin selling. By crafting eye-catching openings and strategically leveraging timely opportunities, I helped the brand establish a strong digital presence. My contributions included assisting in content production, conceptualizing ideas, and executing strategies that amplified the product’s appeal and set the foundation for a successful campaign.

AKI LASHES

At Aki Lashes, I served as a Video Content Creator, leading the production of platform-specific content for TikTok, Instagram, and YouTube to elevate the brand’s presence. I developed content briefs, scripted engaging videos, and managed photo and video shoots, ensuring alignment with brand guidelines and emerging trends. By leveraging data insights, I optimized social content to drive audience engagement and enhance the brand’s voice across digital platforms. My role also involved coordinating with talent and teams to deliver high-quality visuals that resonated with the target audience.

As the Lead Content Creator for Isopia Beauty, I spearheaded the development of original promotional videos to amplify brand awareness and resonate with the target audience. I took charge of the entire production process—scripting, shooting, and editing—crafting compelling narratives that embodied the brand’s mission of empowering individuals to embrace balance, self-love, and confidence. My work showcased the versatility of Isopia’s products for active lifestyles, from morning yoga to low-impact workouts, driving engagement and reinforcing the brand’s identity in the beauty market

All Urban Central

I played a pivotal role in creating compelling YouTube content that spotlighted prominent celebrities and amplified cultural narratives. I directed and produced original segments for the platform, managing all aspects of production, from conceptualization to final editing. Collaborating with renowned artists, including Megan Thee Stallion, Bad Bunny, and Damson Idris, I ensured seamless content rollout and maintained strong relationships with publicists and management teams. My ability to identify trending topics and curate engaging content resulted in increased viewership and enhanced the channel's reputation as a hub for diverse and impactful stories. Leveraging social listening tools, I consistently monitored audience behavior to inform strategy and refine content, achieving measurable growth in audience engagement.

At VidaKush, I worked as a Video Content Creator and Jewelry Designer, blending creativity and strategy to elevate the brand's presence. I created engaging social media content and captured promotional videos and event recaps tailored for platforms like Instagram. In addition to my content creation role, I designed unique jewelry pieces that aligned with the brand’s aesthetic, contributing to their product offerings and overall appeal. My efforts enhanced audience engagement, showcasing VidaKush's distinct style and identity